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Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish
Mary Moffitt
Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish
Mary Moffitt
Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns.
222 pages, black & white illustrations
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 30 de janeiro de 1999 |
ISBN13 | 9780275964702 |
Editoras | Bloomsbury Publishing Plc |
Páginas | 224 |
Dimensões | 224 × 153 × 17 mm · 346 g |
Idioma | English |
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