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Business Strategy: An Introduction 3º edição
Edgar, David (Caledonian Business School, Glasgow)
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Business Strategy: An Introduction 3º edição
Edgar, David (Caledonian Business School, Glasgow)
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.
392 pages, 68 colour illustrations, 50 figures, 27 black & white tables
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de abril de 2011 |
| ISBN13 | 9780230218581 |
| Editoras | Bloomsbury Publishing PLC |
| Páginas | 392 |
| Dimensões | 184 × 250 × 21 mm · 778 g |
Ver tudo de Edgar, David (Caledonian Business School, Glasgow) ( por exemplo Paperback Book )