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The Marking Enterprise: Business Success and Societal Embedding - INSEAD Business Press
Jean-Claude Thoenig
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The Marking Enterprise: Business Success and Societal Embedding - INSEAD Business Press
Jean-Claude Thoenig
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
256 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 12 de outubro de 2006 |
| ISBN13 | 9780230001879 |
| Editoras | Palgrave Macmillan |
| Páginas | 241 |
| Dimensões | 242 × 164 × 20 mm · 526 g |
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