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Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work - Studies in Communication, Media, and Public Opinion New edition
Ted Brader
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Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work - Studies in Communication, Media, and Public Opinion New edition
Ted Brader
Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments, conducted by the author during an election, with truly eye-opening results that upset conventional wisdom.
280 pages, 14 tables, 52halftones, 30line drawings
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 2006 |
| ISBN13 | 9780226069890 |
| Editoras | The University of Chicago Press |
| Páginas | 280 |
| Dimensões | 151 × 228 × 20 mm · 428 g |
| Idioma | English |
Ver tudo de Ted Brader ( por exemplo Paperback Book )