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Franchising Dreams: The Lure of Entrepreneurship in America 2nd edition
Peter M. Birkeland
Franchising Dreams: The Lure of Entrepreneurship in America 2nd edition
Peter M. Birkeland
Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions.
196 pages
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 1 de abril de 2004 |
ISBN13 | 9780226051918 |
Editoras | The University of Chicago Press |
Páginas | 196 |
Dimensões | 145 × 204 × 15 mm · 262 g |
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