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Multinationals as Flagship Firms: Regional Business Networks
Rugman, Alan (Thames Water Fellow in Strategic Management, Thames Water Fellow in Strategic Management, Templeton College, Oxford)
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Multinationals as Flagship Firms: Regional Business Networks
Rugman, Alan (Thames Water Fellow in Strategic Management, Thames Water Fellow in Strategic Management, Templeton College, Oxford)
Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the concept of the flagship firm. This theory of the flagship firm/five partners model is then applied to the telecommunications, chemicals, automotive and electronics sectors.
232 pages, numerous figures
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 6 de março de 2003 |
| ISBN13 | 9780199258185 |
| Editoras | Oxford University Press |
| Páginas | 232 |
| Dimensões | 160 × 230 × 12 mm · 337 g |