Creating Corporate Reputations: Identity, Image, and Performance - Dowling, Grahame (, Australian Graduate School of Management) - Livros - Oxford University Press - 9780199252206 - 13 de junho de 2002
Caso a capa e o título não sejam correspondentes, considere o título como correto

Creating Corporate Reputations: Identity, Image, and Performance

Dowling, Grahame (, Australian Graduate School of Management)

Preço
€ 80,49

Item sob encomenda (no estoque do fornecedor)

Data prevista de entrega 13 - 24 de mar
Adicione à sua lista de desejos do iMusic

Creating Corporate Reputations: Identity, Image, and Performance

Corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.


319 pages, numerous figures

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 13 de junho de 2002
ISBN13 9780199252206
Editoras Oxford University Press
Páginas 320
Dimensões 158 × 236 × 19 mm   ·   472 g