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The Advertising Effect: How to Change Behaviour
Ferrier, Adam (, Chief Strategy Officer, CumminsRoss)
The Advertising Effect: How to Change Behaviour
Ferrier, Adam (, Chief Strategy Officer, CumminsRoss)
The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
240 pages
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 28 de maio de 2014 |
ISBN13 | 9780195593921 |
Editoras | Oxford University Press Australia |
Páginas | 240 |
Dimensões | 227 × 154 × 18 mm · 382 g |
Ver tudo de Ferrier, Adam (, Chief Strategy Officer, CumminsRoss) ( por exemplo Paperback Book )