Tools for Innovation -  - Livros - Oxford University Press Inc - 9780195381634 - 13 de agosto de 2009
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Tools for Innovation

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In this unique and exciting collaboration, engineers, cognitive scientists, psychologists, computer scientists, and marketers explore the practical methods that support innovation and creative design, from different ways of thinking and conceptualizing to computer-based tools. The authors present research on processes as well as on the evaluation of existing methods. Their lessons drawn are at the forefront of the interdisciplinary movement to use science to helporganizations thrive.


256 pages, 22 black and white halftones, 41 line illustrations

Mídia Livros     Hardcover Book   (Livro com lombada e capa dura)
Lançado 13 de agosto de 2009
ISBN13 9780195381634
Editoras Oxford University Press Inc
Páginas 256
Dimensões 236 × 155 × 23 mm   ·   555 g
Idioma Inglês  
Editor Markman, Arthur (Professor, Professor, University of Texas, Austin)
Editor Wood, Kristin (Professor, Professor, University of Texas, Austin)

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