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George Washington and the Art of Business: The Leadership Principles of America's First Commander-in-Chief
McNeilly, Mark (Director for Branding and Marketing Strategy for Lenovo, Director for Branding and Marketing Strategy for Lenovo, IBM, University of Minnesota)
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George Washington and the Art of Business: The Leadership Principles of America's First Commander-in-Chief
McNeilly, Mark (Director for Branding and Marketing Strategy for Lenovo, Director for Branding and Marketing Strategy for Lenovo, IBM, University of Minnesota)
In this marvelous book, Mark McNeilly shows today's managers how they can learn from Washington's career-both his triumphs and setbacks-to succeed as leaders in their chosen field. McNeilly paints vivid portraits of some of the crucial moments in Washington's military career, using these stirring military encounters to underscore Washington's managerial genius. Indeed, the true value of the book lies in McNeilly's brilliant ability to link military and businessstrategy, revealing that successful corporate leaders must possess many of the same traits that Washington did.
224 pages, 5 color line illus.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 31 de janeiro de 2008 |
| ISBN13 | 9780195189780 |
| Editoras | Oxford University Press Inc |
| Páginas | 224 |
| Dimensões | 149 × 213 × 23 mm · 390 g |