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Essence Competitive Strategy David Faulkner
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Essence Competitive Strategy
David Faulkner
Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or SBU) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de novembro de 1994 |
| ISBN13 | 9780132914772 |
| Editoras | Pearson Education (US) |
| Páginas | 136 |
| Dimensões | 228 × 149 × 7 mm · 220 g |
![Cover for David Faulkner · The Oxford Handbook of Strategy: A Strategy Overview and Competitive Strategy - Oxford Handbooks (Paperback Book) [New edition] (2006)](https://imusic.b-cdn.net/images/item/original/212/9780199275212.jpg?david-faulkner-2006-the-oxford-handbook-of-strategy-a-strategy-overview-and-competitive-strategy-oxford-handbooks-paperback-book&class=scaled&v=1543095982)
