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E-Business Strategy: Text and Cases Paul Phillips Ed edition
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E-Business Strategy: Text and Cases
Paul Phillips
Contextualises and clarifies e-business issues and discusses and illustrates strategic considerations and their operational application. This book covers various topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation.
416 pages, illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 16 de dezembro de 2002 |
| ISBN13 | 9780077098377 |
| Editoras | McGraw-Hill Education - Europe |
| Páginas | 416 |
| Dimensões | 190 × 245 × 26 mm · 810 g |
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