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Retailing Management
Michael Levy
Helps expose students to retailing and prepare them for a career in retailing and related fields. This book is organized around a model of strategic decision-making. It allows readers to learn about the process of strategic decisions before moving on to decision implementation. It covers such topics as globalization and multi-channel retailing.
736 pages, 136 Illustrations, unspecified
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 18 de abril de 2008 |
| ISBN13 | 9780073381046 |
| Editoras | McGraw-Hill Education - Europe |
| Páginas | 736 |
| Dimensões | 224 × 285 × 28 mm · 1,68 kg |
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