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Strategy from the Outside In: Profiting from Customer Value Ed edition
George Day
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Strategy from the Outside In: Profiting from Customer Value Ed edition
George Day
Two big-name business thinkers help CEOs and high-level managers make customer value (marketing) their organization's number-one priority; this, they contend, is the only way to achieve long-term success, even during the worst economic times.
304 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 16 de setembro de 2010 |
| ISBN13 | 9780071742290 |
| Editoras | McGraw-Hill Education - Europe |
| Páginas | 320 |
| Dimensões | 160 × 236 × 27 mm · 576 g |
| Idioma | English |
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