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Modern Competitive Strategy Gordon Walker 3 Rev edition
Modern Competitive Strategy
Gordon Walker
Offers a broad synthesis of the theory and empirics of the strategy field. This title covers both single business and corporate-level organizations. It uses many short cases, company examples, and practical tools to illustrate the concepts. It is suitable for either a full semester course or a single module in MBA programs.
352 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de março de 2009 |
| ISBN13 | 9780071276337 |
| Editoras | McGraw-Hill Education - Europe |
| Páginas | 352 |
| Dimensões | 185 × 232 × 15 mm · 612 g |
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