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Value-Based Marketing
Dhruv Grewal
Applies the marketing concept. The motto, "Marketing Creates Value" permeates this text and stresses values, ethics, entrepreneurship, assessment and global topics.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de setembro de 2007 |
| ISBN13 | 9780071109055 |
| Editoras | McGraw-Hill Education - Europe |
| Dimensões | 210 × 261 × 27 mm · 1,33 kg |
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