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Services Marketing
Valarie A. Zeithaml
Written for students and businesspeople who recognise the vital role that services play in the economy and its future, this edition focuses on knowledge needed to implement service strategies for competitive advantage across industries.
704 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 16 de maio de 2012 |
| ISBN13 | 9780071086967 |
| Editoras | McGraw-Hill Education - Europe |
| Páginas | 704 |
| Dimensões | 254 × 203 × 25 mm · 1,18 kg |
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