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![Cover for Stewart Pearson · Building Brands Directly: Creating Business Value from Customer Relationships (Paperback Book) [1st ed. 1996 edition] (1996)](https://imusic.b-cdn.net/images/item/original/732/9781349137732.jpg?stewart-pearson-1996-building-brands-directly-creating-business-value-from-customer-relationships-paperback-book&class=scaled&v=1595493671)