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![Cover for S. Zavattaro · Place Branding through Phases of the Image: Balancing Image and Substance (Paperback Book) [1st ed. 2014 edition] (2014)](https://imusic.b-cdn.net/images/item/original/983/9781349483983.jpg?s-zavattaro-2014-place-branding-through-phases-of-the-image-balancing-image-and-substance-paperback-book&class=scaled&v=1606470680)