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Lançamentos por Neil Bendle

Cover for Neil Bendle · The Customer Asset: Understanding and Managing its Value - Palgrave Studies in Marketing, Organizations and Society (Paperback Book) (2024)

The Customer Asset: Understandin... (2024)

Cover for Neil Bendle · The Customer Asset: Understanding and Managing its Value - Palgrave Studies in Marketing, Organizations and Society (Hardcover Book) [2023 edition] (2023)

The Customer Asset: Understandin... (2023)

Cover for Neil Bendle · Key Marketing Metrics: The 50+ metrics every manager needs to know - Financial Times Series (Paperback Book) (2021)

Key Marketing Metrics: The 50+ m... (2021)

Cover for Neil Bendle · Marketing Metrics - Pearson Business Analytics Series (Paperback Book) (2021)

Marketing Metrics - Pearson Busi... (2021)