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![Cover for N R Srinivasa Raghavan · Product Research: The Art and Science Behind Successful Product Launches (Paperback Book) [2009 edition] (2014)](https://imusic.b-cdn.net/images/item/original/046/9789400791046.jpg?n-r-srinivasa-raghavan-2014-product-research-the-art-and-science-behind-successful-product-launches-paperback-book&class=scaled&v=1596302668)