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![Cover for Michael J Baker · Marketing Theory: A Student Text (Hardcover Book) [3 Revised edition] (2016)](https://imusic.b-cdn.net/images/item/original/002/9781473904002.jpg?michael-j-baker-2016-marketing-theory-a-student-text-hardcover-book&class=scaled&v=1465212689)
![Cover for Michael J Baker · Marketing Theory: A Student Text (Paperback Book) [3 Revised edition] (2016)](https://imusic.b-cdn.net/images/item/original/019/9781473904019.jpg?michael-j-baker-2016-marketing-theory-a-student-text-paperback-book&class=scaled&v=1465212689)