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![Cover for Mark Schaefer · Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time (Paperback Book) [Ed edition] (2013)](https://imusic.b-cdn.net/images/item/original/163/9780071811163.jpg?mark-schaefer-2013-born-to-blog-building-your-blog-for-personal-and-business-success-one-post-at-a-time-paperback-book&class=scaled&v=1647908578)
![Cover for Mark Schaefer · Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing (Hardcover Book) [Ed edition] (2012)](https://imusic.b-cdn.net/images/item/original/090/9780071791090.jpg?mark-schaefer-2012-return-on-influence-the-revolutionary-power-of-klout-social-scoring-and-influence-marketing-hardcover-book&class=scaled&v=1647908467)