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![Cover for Marc J. Kuchner · Marketing for Scientists: How to Shine in Tough Times (Paperback Book) [3rd edition] (2011)](https://imusic.b-cdn.net/images/item/original/940/9781597269940.jpg?marc-j-kuchner-2011-marketing-for-scientists-how-to-shine-in-tough-times-paperback-book&class=scaled&v=1647746746)