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![Cover for Klaus Backhaus · Multivariate Analysis: An Application-Oriented Introduction (N/A) [Third Edition 2025 edition] (2025)](https://imusic.b-cdn.net/images/item/original/305/9783658479305.jpg?klaus-backhaus-2025-multivariate-analysis-an-application-oriented-introduction&class=scaled&v=1750145276)
![Cover for Klaus Backhaus · MarktLab 2.0: Technologische Inventionen erfolgreich vermarkten - Intelligente Technische Systeme – Losungen aus dem Spitzencluster it’s OWL (Paperback Book) [1. Aufl. 2019 edition] (2019)](https://imusic.b-cdn.net/images/item/original/516/9783662551516.jpg?klaus-backhaus-2019-marktlab-2-0-technologische-inventionen-erfolgreich-vermarkten-intelligente-technische-systeme-losungen-aus-dem-spitzencluster-it-s-owl-paperback-book&class=scaled&v=1610652441)
![Cover for Klaus Backhaus · Hurdle Race Marketing: The Enlightenment - The Disillusionment - The Breakthrough (Paperback Book) [Softcover reprint of the original 1st ed. 2013 edition] (2016)](https://imusic.b-cdn.net/images/item/original/861/9783658140861.jpg?klaus-backhaus-2016-hurdle-race-marketing-the-enlightenment-the-disillusionment-the-breakthrough-paperback-book&class=scaled&v=1640882229)
![Cover for Klaus Backhaus · Marktleistung Und Wettbewerb: Strategische Und Operative Perspektiven Der Marktorientierten Leistungsgestaltung (Paperback Book) [Softcover Reprint of the Original 1st 1997 edition] (2013)](https://imusic.b-cdn.net/images/item/original/446/9783663107446.jpg?klaus-backhaus-2013-marktleistung-und-wettbewerb-strategische-und-operative-perspektiven-der-marktorientierten-leistungsgestaltung-paperback-book&class=scaled&v=1543970599)
![Cover for Klaus Backhaus · Hurdle Race Marketing: The Enlightenment - The Disillusionment - The Breakthrough (Hardcover Book) [2013 edition] (2013)](https://imusic.b-cdn.net/images/item/original/437/9783658024437.jpg?klaus-backhaus-2013-hurdle-race-marketing-the-enlightenment-the-disillusionment-the-breakthrough-hardcover-book&class=scaled&v=1647925471)
![Cover for Klaus Backhaus · Vermarktung Hybrider Leistungsbundel (Hardcover Book) [2010 edition] (2010)](https://imusic.b-cdn.net/images/item/original/295/9783642128295.jpg?klaus-backhaus-2010-vermarktung-hybrider-leistungsbundel-hardcover-book&class=scaled&v=1408476248)
![Cover for Klaus Backhaus · Entwicklung Einer Marketing-Konzeption Mit Spss / Pc+ (Paperback Book) [1989 edition] (1989)](https://imusic.b-cdn.net/images/item/original/192/9783540510192.jpg?klaus-backhaus-1989-entwicklung-einer-marketing-konzeption-mit-spss-pc-paperback-book&class=scaled&v=1483140290)
![Cover for Klaus Backhaus · Direktvertrieb in Der Investitionsguterindustrie: Eine Marketing-Entscheidung - Bochumer Beitrage Zur Unternehmensfuhrung Und Unternehmensfo (Paperback Book) [1974 edition] (1974)](https://imusic.b-cdn.net/images/item/original/512/9783409365512.jpg?klaus-backhaus-1974-direktvertrieb-in-der-investitionsguterindustrie-eine-marketing-entscheidung-bochumer-beitrage-zur-unternehmensfuhrung-und-unternehmensfo-paperback-book&class=scaled&v=1465563820)