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![Cover for Jean-Jacques Lambin · Market-Driven Management: Strategic and Operational Marketing (Paperback Book) [3rd ed. 2012 edition] (2012)](https://imusic.b-cdn.net/images/item/original/024/9780230276024.jpg?jean-jacques-lambin-2012-market-driven-management-strategic-and-operational-marketing-paperback-book&class=scaled&v=1610004625)