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![Cover for Ivan L. Preston · Great American Blow-up: Puffery in Advertising and Selling (Paperback Book) [Second edition] (1996)](https://imusic.b-cdn.net/images/item/original/543/9780299152543.jpg?ivan-l-preston-1996-great-american-blow-up-puffery-in-advertising-and-selling-paperback-book&class=scaled&v=1395574860)