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![Cover for Fred Reichheld · The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World (Hardcover Book) [Revised and Expanded edition] (2011)](https://imusic.b-cdn.net/images/item/original/350/9781422173350.jpg?fred-reichheld-2011-the-ultimate-question-2-0-revised-and-expanded-edition-how-net-promoter-companies-thrive-in-a-customer-driven-world-hardcover-book&class=scaled&v=1400060978)