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![Cover for Enrico Trevisan · The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy (Hardcover Book) [New edition] (2013)](https://imusic.b-cdn.net/images/item/original/444/9781472413444.jpg?enrico-trevisan-2013-the-irrational-consumer-applying-behavioural-economics-to-your-business-strategy-hardcover-book&class=scaled&v=1496773273)