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![Cover for Claudio A. Saavedra · The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices - Management for Professionals (Paperback Book) [Softcover reprint of the original 1st ed. 2016 edition] (2018)](https://imusic.b-cdn.net/images/item/original/499/9783319808499.jpg?claudio-a-saavedra-2018-the-marketing-challenge-for-industrial-companies-advanced-concepts-and-practices-management-for-professionals-paperback-book&class=scaled&v=1620540397)
![Cover for Claudio A. Saavedra · The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices - Management for Professionals (Hardcover Book) [1st ed. 2016 edition] (2016)](https://imusic.b-cdn.net/images/item/original/094/9783319306094.jpg?claudio-a-saavedra-2016-the-marketing-challenge-for-industrial-companies-advanced-concepts-and-practices-management-for-professionals-hardcover-book&class=scaled&v=1469626156)