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![Cover for C. Dussart · Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism (Paperback Book) [1st ed. 2010 edition] (2011)](https://imusic.b-cdn.net/images/item/original/714/9781349289714.jpg?c-dussart-2011-creative-cost-benefits-reinvention-how-to-reverse-commoditization-hell-in-the-age-of-customer-capitalism-paperback-book&class=scaled&v=1614365452)