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![Cover for Bradburn, Norman M. (University of Chicago) · Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires - Research Methods for the Social Sciences (Paperback Book) [2nd, Revised edition] (2004)](https://imusic.b-cdn.net/images/item/original/888/9780787970888.jpg?bradburn-norman-m-university-of-chicago-2004-asking-questions-the-definitive-guide-to-questionnaire-design-for-market-research-political-polls-and-social-and-health-questionnaires-research-methods-for-the-social-sciences-paperback-book&class=scaled&v=1418726642)