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![Cover for Bettina Huttenrauch · Targeting Using Augmented Data in Database Marketing: Decision Factors for Evaluating External Sources (Paperback Book) [1st ed. 2016 edition] (2016)](https://imusic.b-cdn.net/images/item/original/767/9783658145767.jpg?bettina-huttenrauch-2016-targeting-using-augmented-data-in-database-marketing-decision-factors-for-evaluating-external-sources-paperback-book&class=scaled&v=1491165806)