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![Cover for Alexandra-Gwyn Paetz · Behavioral Branding. Stand Der Forschung Und Managementimplikationen (Paperback Book) [German edition] (2008)](https://imusic.b-cdn.net/images/item/original/171/9783638913171.jpg?alexandra-gwyn-paetz-2008-behavioral-branding-stand-der-forschung-und-managementimplikationen-paperback-book&class=scaled&v=1409387613)