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![Cover for Aaron C.T. Smith · Brand Fans: Lessons from the World's Greatest Sporting Brands (Paperback Book) [Softcover reprint of the original 1st ed. 2017 edition] (2018)](https://imusic.b-cdn.net/images/item/original/321/9783319840321.jpg?aaron-c-t-smith-2018-brand-fans-lessons-from-the-world-s-greatest-sporting-brands-paperback-book&class=scaled&v=1608445667)
![Cover for Aaron C.T. Smith · Brand Fans: Lessons from the World's Greatest Sporting Brands (Hardcover Book) [1st ed. 2017 edition] (2017)](https://imusic.b-cdn.net/images/item/original/530/9783319488530.jpg?aaron-c-t-smith-2017-brand-fans-lessons-from-the-world-s-greatest-sporting-brands-hardcover-book&class=scaled&v=1535119509)