The Art and Science of Customer Experience

The Art & Science of Customer Experience (yes! "Customer" in capital letters) is the first book to provide an extensive data-driven analysis of the factors influencing Customer behavior as well as practical guidelines to improve Customer Experience by understanding end-user psychology.

This book is recommended for professionals and entrepreneurs with a strong motivation in developing a 360 understanding of business and bringing innovative ideas to their companies. It provides a series of new ideas, applicable methodologies and concrete examples to understand and improve operations, develop Customer loyalty and attract new Customers.

The Art & Science of Customer Experience is written in a concise and simple style, making it easily understood by anyone. It also contains a dose of humor just to make sure you have some fun while you learn.

With this book you´ll be able to understand, attract and retain Customers, and turn them into ambassadors for your brand.