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Chinese Multinationals Jean-paul Larcon
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Chinese Multinationals
Jean-paul Larcon
Examines the rise of Chinese companies in international markets. This book provides an overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management.
350 pages, illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 23 de outubro de 2008 |
| ISBN13 | 9789812835598 |
| Editoras | World Scientific Publishing Co Pte Ltd |
| Páginas | 300 |
| Dimensões | 150 × 226 × 16 mm · 444 g |
| Editor | Larcon, Jean-Paul (HEC Paris, France) |
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