Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful - Management for Professionals - Sara Dolnicar - Livros - Springer Verlag, Singapore - 9789811342486 - 19 de janeiro de 2019
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Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful - Management for Professionals Softcover reprint of the original 1st ed. 2018 edition

Sara Dolnicar

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Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful - Management for Professionals Softcover reprint of the original 1st ed. 2018 edition

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions;


324 pages, 85 Tables, color; 51 Illustrations, color; 72 Illustrations, black and white; XXI, 324 p.

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 19 de janeiro de 2019
ISBN13 9789811342486
Editoras Springer Verlag, Singapore
Páginas 324
Dimensões 601 g