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Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful - Management for Professionals Softcover reprint of the original 1st ed. 2018 edition
Sara Dolnicar
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Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful - Management for Professionals Softcover reprint of the original 1st ed. 2018 edition
Sara Dolnicar
This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions;
324 pages, 85 Tables, color; 51 Illustrations, color; 72 Illustrations, black and white; XXI, 324 p.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 19 de janeiro de 2019 |
| ISBN13 | 9789811342486 |
| Editoras | Springer Verlag, Singapore |
| Páginas | 324 |
| Dimensões | 601 g |
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