Specialist Markets in the Early Modern Book World

Marc Notes: This volume brings together a diverse range of case studies to reconstruct the characteristics of specialist book production in the early modern period. Biographical Note: Richard Kirwan (Ph. D., 2007, Trinity College Dublin) is Lecturer in History at the University of Limerick. His research explores the social and cultural history of early modern universities. His publications include the monograph "Empowerment and Representation at the University in Early Modern Germany. Helmstedt and Wurzburg, 1576 1634" (Harrassowitz, 2009) and an edited volume "Scholarly Self-Fashioning and Community in the Early Modern University" (Ashgate, 2013). Sophie Mullins (Ph. D., 2013, University of St Andrews) is the Business Development Executive in the Knowledge Transfer Centre at the University of St Andrews."Table of Contents: List of Figures Acknowledgments Notes on Contributors Introduction The Risks, Rewards and Perils of Specialisation Richard Kirwan Part I. High Risk Speculation: The Cultivation of New Markets and Tastes Chapter 1. Tabloid Values: On the Trail of Europe s First News Hound Andrew Pettegree Chapter 2. The Changing Landscape of the Competitive Nuremberg Print Trade: The Rise and Fall of Paulus Furst (1608-1666) John Roger Paas Chapter 3. Networks of Printers and the Dissemination of News: The Case of Milan in the Sixteenth and Seventeenth Centuries Massimo Petta Chapter 4. New Books for a New Reading Public: Frankfurt Melusine Editions from the Press of Gulfferich, Han and Heirs Ursula Rautenberg Chapter 5. Exotic Knowledge as Commodity: De Bry s Historia Indiae Orientalis Isabella Matauschek Chapter 6. The Unexpected Success of a Spanish Anatomy Book: Juan de Valverde y Amuscos Historia de la composicion del cuerpo humano (Rome, 1556), and its Many Later Editions Bjorn Okholm Skaarup Part II. Demand and Supply: The Satisfaction of Existing Appetites Chapter 7. Poetic Gymnasium and Bibliographical Maze: Publishing Petrarch in Renaissance Venice Neil Harris Chapter 8. Poor Man s Music? The Production of Song Pamphlets and Broadsheets in Sixteenth-Century Augsburg Amelie Roper Chapter 9. Printed Polyphonic Choirbooks for the Spanish Market Iain Fenlon Chapter 10. Publishing Military Books in the Low Countries and in Italy in the Early Seventeenth Century Nina Lamal Chapter 11. The Italian Job: John Wolfe, Giacomo Castelvetro and Printing Pietro Aretino Kate de Rycker Chapter 12. Early Printed Book Sale Catalogues from Seville: The Extension of the European Book Market into Mexico (1680-1689) Pedro Rueda Ramirez and Lluis Agusti Ruiz Part III. Print On-Demand: Reader-led Specialisation Chapter 13. Printers of the Greek Classics and Market Distribution in the Sixteenth Century: The Case of France and the Low Countries Natasha Constantinidou Chapter 14. Books in Foreign Languages: Publishing in The Netherlands, 1500-1800 Remi Mathis and Marie-Alice Mathis Chapter 15. Tutor to Prince Henry: Adam Newton and an International Court in the Making David McKitterick Chapter 16. Quod Exemplaria vera habeant et correcta: Concerning the Distribution and Purpose of the Pecia System Nikolaus Weichselbaumer Chapter 17. Profit, Patronage and the Cultural Politics of Music Printing in Eighteenth-Century Italy: The Family and Finances of Giuseppe Antonio Silvani Huub van der Linden Part IV. Not For Profit Publication: Subsidised Specialisation Chapter 18. A Unique Seventeenth Century Rusyn Catechism and the Jesuit Connection Paul Shore Chapter 19. European Books for the Ottoman Market Zsuzsa Barbarics-Hermanik Index"