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Multi-Channel Strategies for Retail Financial Services: A Management-framework for Designing and Implementing Multi-channel Strategies Softcover Reprint of the Original 1st 2004 edition
Patrick Dahmen
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Multi-Channel Strategies for Retail Financial Services: A Management-framework for Designing and Implementing Multi-channel Strategies Softcover Reprint of the Original 1st 2004 edition
Patrick Dahmen
Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.
236 pages, 8 black & white illustrations, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 28 de outubro de 2004 |
| ISBN13 | 9783824481910 |
| Editoras | Deutscher Universitats-Verlag |
| Páginas | 215 |
| Dimensões | 148 × 210 × 12 mm · 285 g |
Ver tudo de Patrick Dahmen ( por exemplo Paperback Book )