Strategies Behind Humor Formation (A Discourse Pragmatic Aspect)

The purpose of this book is to approach humor from a linguistic perspective, emphasizing the role of Post-Gricean Pragmatics in understanding how successful and unsuccessful jokes are created. It illustrates the strong context-dependence of both conscious humor formation and comprehension on the part of the hearer, through applying Sperber's and Wilson's Relevance Theory to popular examples, such as situation comedies.