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Empowering Brands with Customer Integration: Classification, Benefits and Success Factors - BestMasters 1st ed. 2016 edition
Joerg Sesselmann
Empowering Brands with Customer Integration: Classification, Benefits and Success Factors - BestMasters 1st ed. 2016 edition
Joerg Sesselmann
Joerg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands.
99 pages, 9 black & white illustrations, biography
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 17 de novembro de 2015 |
ISBN13 | 9783658116385 |
Editoras | Springer |
Páginas | 99 |
Dimensões | 148 × 210 × 7 mm · 158 g |
Idioma | German |
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