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Collaboration with Potential Users for Discontinuous Innovation: Experimental Research on User Creativity 2014 edition
Martin Hewing
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Collaboration with Potential Users for Discontinuous Innovation: Experimental Research on User Creativity 2014 edition
Martin Hewing
Martin Hewing and co-author Katharina Hoelzle explore the potential that can arise through collaboration with potential users who are not yet users. Those users at the peripheries are perceived to contribute more novel information, by which they better reflect shifts in needs and behavior than current users at the center.
191 pages, 13 black & white illustrations, 15 black & white tables, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 24 de outubro de 2013 |
| ISBN13 | 9783658037529 |
| Editoras | Springer |
| Páginas | 173 |
| Dimensões | 148 × 210 × 11 mm · 258 g |
| Idioma | English |
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