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The Silver Market Phenomenon: Marketing and Innovation in the Aging Society 2nd ed. 2011 edition
Florian Kohlbacher
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The Silver Market Phenomenon: Marketing and Innovation in the Aging Society 2nd ed. 2011 edition
Florian Kohlbacher
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike.
465 pages, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 29 de setembro de 2014 |
| ISBN13 | 9783642446047 |
| Editoras | Springer-Verlag Berlin and Heidelberg Gm |
| Genre | Aspects (Academic) > Economic |
| Páginas | 465 |
| Dimensões | 237 × 158 × 30 mm · 758 g |
| Editor | Herstatt, Cornelius |
| Editor | Kohlbacher, Florian |
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