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Trust in Communication Management New edition
Trust in Communication Management
This book aspires to make an expedient contribution to the trust-based body of knowledge. It approaches trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication.
368 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 5 de julho de 2016 |
| ISBN13 | 9783631675373 |
| Editoras | Peter Lang AG |
| Páginas | 368 |
| Dimensões | 280 × 150 × 22 mm · 476 g |
| Idioma | Francês |
| Editor | Okay, Aydemir |