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Storytelling Klaus Fog 2nd ed. 2010 edition
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Storytelling
Klaus Fog
In its second edition this successful book presents ten new case studies of branding in practice. Written by practitioners, it teaches and inspires students and professionals to use storytelling as a strategic tool for releasing any company's brand potential.
254 pages, 2 black & white illustrations, 26 colour illustrations, biography
| Mídia | Livros Book |
| Lançado | 8 de junho de 2010 |
| ISBN13 | 9783540883487 |
| Editoras | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 254 |
| Dimensões | 181 × 237 × 18 mm · 811 g |
| Idioma | Inglês |
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