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The 1980's: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science Softcover reprint of the original 1st ed. 2015 edition
The 1980's: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science Softcover reprint of the original 1st ed. 2015 edition
This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980's: A Decade of Marketing Challenges.
363 pages, biography
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 29 de outubro de 2016 |
ISBN13 | 9783319386751 |
Editoras | Springer International Publishing AG |
Páginas | 345 |
Dimensões | 210 × 279 × 19 mm · 816 g |
Idioma | English |
Editor | Bellur, Venkatakrishna V. |