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Persuasive Signs: The Semiotics of Advertising - Approaches to Applied Semiotics [AAS] Ron Beasley
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Persuasive Signs: The Semiotics of Advertising - Approaches to Applied Semiotics [AAS]
Ron Beasley
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption.
204 pages, 6 black & white illustrations, 6 schw.-w. Abb., Num. tab.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 9 de outubro de 2002 |
| ISBN13 | 9783110173406 |
| Editoras | De Gruyter |
| Páginas | 204 |
| Dimensões | 161 × 234 × 17 mm · 428 g |
| Idioma | Alemão |
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