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Data-driven Retailing: A Non-technical Practitioners' Guide - Management for Professionals Louis-Philippe Kerkhove 2022 edition
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Data-driven Retailing: A Non-technical Practitioners' Guide - Management for Professionals
Louis-Philippe Kerkhove
Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms. The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions.
257 pages, 9 Illustrations, color; 44 Illustrations, black and white; XV, 257 p. 53 illus., 9 illus.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 7 de outubro de 2023 |
| ISBN13 | 9783031129643 |
| Editoras | Springer International Publishing AG |
| Páginas | 257 |
| Dimensões | 234 × 152 × 17 mm · 414 g |
| Idioma | Inglês |
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