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Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies Rajagopal
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Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
Rajagopal
Discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. The book presents new insights on conducting and applying qualitative market research and emphasizes the application of qualitative research in consumer-centric companies.
196 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de janeiro de 2019 |
| ISBN13 | 9781949991017 |
| Editoras | Business Expert Press |
| Páginas | 196 |
| Dimensões | 152 × 228 × 10 mm · 272 g |
| Idioma | Inglês |
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